Lebron James Dunks Microsoft

Lebron James and Microsoft have ended their two year partnership. I can only wonder why. Does his Zune no longer support the file format of his favorite Jay-Z songs? Perhaps Vista crashed on him one too many times. Or maybe a new partnership with the Free Software Foundation is in the works?

Perhaps a better question is why Lebron partnered with Microsoft in the first place. They really didn't do much for one another. To my knowledge, Lebron appeared in just one commercial announcing the release of Vista, and even then it seemed more of a cameo. You remember it, don't you? He just stood there and said "wow."

Microsoft then made a website for him, which won a Webby for design. In reality, however, the design was atrocious. Navigation was always a cumbersome adventure. Links were mapped onto animated images that often had no correspondence to the content of the pages they opened. In many cases, those pages turned out empty. Moreover, the blog was infrequently updated by someone other than Lebron.

At any rate, I can live with him no longer receiving millions from Microsoft for doing nothing. The only partnership that matters to me is the one he has with his fellow citizens of Northeast Ohio via his contract with the Cleveland Cavaliers.






Lebron James Dunks Microsoft by Nathan M. Blackerby is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.